You don’t build a brand once. Brand building is a life-long exercise that kicks off immediately after you have defined and designed your identity. Most people don’t even bother to define before designing, and after designing, they often think that is all there is to do. This is why many brands fail woefully.
Should you care about the opinions people have about you? Does it really matter? If “YES,” how then do you draw the line between caring about what people think/say and becoming a slave to people’s mixed opinions?
One of the chief reasons many people cannot achieve growth in life is simply because they live in continuous self-delusion. A reality you cannot properly define will always keep you stuck.
You do a rebrand when you see that your old visual identity no longer communicates what you are about, or when you are about to move into a new direction and the old visual identity will be misleading.
Mike Bamiloye is one African brand that I know who has successfully been able to pass the baton of his ministry seamlessly just by yielding to God and making sure his family did same. Don’t just read books, read people!
There have been watches that only watched time and nothing more. But when Apple came forward with their own watch, they came with something that didn’t just read time, but also integrates perfectly into your lifestyle.
