Follow Your Passion Vs. Follow The Money

Follow Your Passion Vs. Follow The Money

Good money gives you capacity to give the best. Passion compels you to do so. Passion for what you do is the root of integrity, great customer experience, and the ability to stand firm in difficult seasons.

There’s been a lot of debates around the subject matter of whether to follow passion or follow the money for years, with so many quotes from successful people validating both sides of the argument.
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Well, one thing I see as a common ground for most of these successful people is that they built a structure around what they did to succeed whether it was from their passion or not.
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For most people who started out with passion, why many often fail to become sustainable overtime is that the individual failed to think about the passion as a business and ask critical questions that a business-minded fellow should ask.
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Anyone can be impressed by your passion and give you the applause or moral support. But no one pays you to catch fun and feel good for following your passion. People only pay to solve their problems. So, what known problem can that passion solve? What’s the market size of that demand? What is the viable profit model to adopt for it? And so on…
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Those who go this way with their passion often end up successful IF the passion passes the test of those vital questions. If not, it becomes very obvious it should be dropped.
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Personally, I currently feed from what I used to call my passion. But right now, it’s no longer passion for me. It’s now pure business. I can’t even remember the last time I really had fun doing it. In the face of deadlines, customers to please, team to manage, bottom-line to hit, reputation to maintain, tough competitive landscape, and most importantly, a family to take care of, you must have sense! 🤣🤣🤣
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It is irresponsible passion that keeps you broke and unsustainable. The moment you begin to consider the stakes and the odds around your passion, you’ll be forced to think as a business-minded person.
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Now, the catch is, I’m passionate about what I do. That passion compels me to always push myself to give my clients the very best. But what enables me to afford the best I give them is the MONEY! Good money gives you capacity to give the best. Passion compels you to do so. And you’ll agree with me that there are brands who charge so high, and still do rubbish!
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I remain your BrandCore Strategist, as always!

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