Good money gives you capacity to give the best. Passion compels you to do so. Passion for what you do is the root of integrity, great customer experience, and the ability to stand firm in difficult seasons.
Your brand asset is like your national flag that embodies all you stand for and seek to be known for. It’s something that your audience can use to represent you in your absence.
No matter how sweet your burger is, if the market is not hungry, you will not make any impressive sales. It’s important that you plug into the main reasons that make anyone buy what you sell and understand their triggers.
If all you know are the things we can find in your class notes, then you’re uneducated. True education is what is left in you when you might have forgotten the exact words and examples of your teachers.
Terrible mistakes people make while trying to generate business leads with “FREE” lead magnets and in designing their sales funnel.
You can never be the best fit for a customer or customer segment you know nothing about. Always remember this as a business owner
