From Suspect to Trusted
This book is for newbie entrepreneurs and experts who know nothing (or very little) about branding, market positioning and how to communicate their value to their target market. This book is your best guide on how to penetrate your market, position yourself in your industry and keep a cult relationship with your customers.
Every trusted and reputable brand you see today was once a suspect until proven otherwise. No one will trust you by default; you build trust, one customer at a time. This book is your companion as you build your brand from Suspect to Trusted.