Brand Clarity Workbook

Everyone is looking for quality, but they end up buying clarity. People only buy the clarity in how you communicate the problem you’re solving, the value you’re bringing, and how you want to be perceived and remembered. These are the things that increase your worth as an individual or as a business.

Any aspect of who you are or what you do that is not clear to people can keep your brand performance poor for as long as possible. This is why clarity is important. Your business/platform can never grow beyond the level of clarity you have gained, and with which you communicate its value.

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AUTHOR

Simeon Taiwo is a systems thinker and an identity developer. He specializes in building automated systems, optimizing business processes, and improving the overall brand appeal and customer journey of global brands. He works with business leaders to visually communicate their unique identity, set up digital platforms and automated systems that improve operational efficiency, and enhance the customer experience. He’s a certified brand strategist, data analyst, and management consultant.

Simeon is the founder of Clarylife Global – a leading brand development and web development agency in Port Harcourt, Nigeria. In close to a decade of work with hundreds of business leaders, executives, and industry experts, Simeon has gained a solid reputation of always bringing absolute clarity to every corporate/personal brand he works on.

Simeon is happily married to his wife, Abisola Simeon, and they both have two adorable boys, Hallel & Zoe.

What people say about Simeon

I was able to close a deal of close to a million naira for a website project last month, and one of the things that helped me was the one-on-one session I had with Simeon Taiwo. I look forward to the next class, God preserving our lives.

Tobi Beckley

After the last cohort of this mentorship, I saw multiple six figures in my design business this year. I learnt a lot about brand communication and brand positioning. I can’t wait for the next year’s cohort. Surely, I’ll want to start the year with this bootcamp.

Gold David

I had a brand clarity session with Mr. Simeon some days ago. I got to a point where I needed to really speak with solid brand personnel to know what step to take next, and he was the best person I could speak with. That session was all I needed. Mr. Simeon opened my eyes to aspects I wasn’t even thinking about, and that set me on the right path. I immediately knew what to do and how to go about it Thank you so much for proposing practical solutions to my brand identity worries. I’m immensely grateful.

Mary Ogundimu

I stumbled on one of Mr. Simeon’s Instagram posts, and it felt like he was addressing my pain point. At the time, I was struggling with how to position my brand and incorporate systems and structure into all that I was doing. When I reached out to him, he asked me some questions that helped me re-evaluate my core and my thinking. My sessions with him were a hit back to back because he always passed down uncommon value that cannot be obtained elsewhere. He basically helped to refine my message and also equipped me with the tools and know-how needed to project my message.

Oyebola Omolola

I met Simeon when I lacked clarity. I didn’t know how to distinguish myself from others who were doing just what I was doing. So, I met Simeon to restrategize my brand communications, but he came from a whole different angle. He asked me some self-digging questions that helped me reconnect to my core. Not only that, but he also helped me refine my message. From there, I found what I was looking for, which is my area of uniqueness and freshness in what I do. Simeon practically unlocked something within me, and I found my energy back in a whole new dimension.

Jane Chris Ezetah

Simeon runs one of the most innovative and professional brand consulting agencies in Africa. Their works are not only top-notch; they are also beautiful. They listen to the client to have a good understanding of what they have in mind for seamless delivery. I recommend them to anyone who wants to do thorough branding or rebranding of any kind. I guarantee that you will enjoy a highly professional service at a reasonable cost.

Richard Chilee

It was the gradual increase in my level of clarity that turned me from a skill hawker into an established authority in my niche as a brand expert. And I can tell you categorically that the pathway to gaining clarity is not random or haphazard like most people paint it. There is a systematic approach to it. Download this workbook to learn this practical and fail-proof approach.