It’s been quite a journey—seven years of building Clarylife Global from ground zero to where we are today. And recently, Tribune Online published a feature story about this journey, which I’m grateful to share with you.
The article captured something I’ve always believed in: good work starts with clarity. That’s why the name “Clarylife” exists—it’s a fusion of “clarity” and “life,” two ideas that have shaped how I approach business, branding, and life in general.
The Beginning
Looking back, I remember starting out as a young creative who was passionate about design and creative problem-solving. My academic background in Microbiology at the University of Port Harcourt might seem unrelated to what I do now, but it taught me something invaluable—how to think systematically and see the interconnectedness of things.
That curiosity and systems-thinking approach eventually led me to brand strategy and web solutions. I didn’t just want to make things look good; I wanted to build experiences that worked seamlessly for businesses and their customers.
What I’ve Learned About Entrepreneurship
Just as Tribune highlighted, something I often talk about with my fellow entrepreneurs is that entrepreneurship is like a roller coaster; it comes with highs and lows, and sometimes all are happening on the same day. Just a minute ago, you were feeling on top of the world, and a minute later, it’s like the world is on top of you. That’s the reality we don’t talk about enough.
In my journey, I’ve faced countless challenges, and there was no singular formula that worked for every one of them. There were problems that strategic relationships solved, some that going crazy in the moment solved, some that being patient and pocketing my ego solved, some that doing absolutely nothing solved, and some that required fasting and prayers before they were solved.
One approach I’ve learned to have is that the weight of problems I face is a reflection of the level I’ve attained. And for every weight of problem I face, there is someone who has faced similar ones and is currently facing bigger ones. So, instead of panicking or asking why I’m facing some problems, I simply embrace them and seek answers, guidance, and help from wherever I can, and life moves on.
I’ve learned to stay grounded, celebrate the small wins, and find strength in the lessons hidden within every setback. Because if you’re only focused on the destination, you’ll miss the growth that happens during the journey. Above all, I’ve learned to always appreciate the support systems in life, especially my lovely wife, who took this journey with me even when it made no sense. The atmosphere she nurtures around me is such a rich and fertile atmosphere that ensures I keep growing.
Staying Relevant in Business
One thing I emphasized in the article is that staying relevant in business depends on solving the right problems at the right time. At Clarylife Global, we don’t chase competition. Instead, we focus on reliability—making sure those we serve have no reason to look elsewhere.
This means being attentive to our clients’ needs and watching shifts in the business environment. It means constantly asking: What problem are we solving? How can we do it better? What gaps exist that we can fill?
Looking Ahead
The next five years are exciting. Clarylife Global aims to become a leading name in Nigeria with an expanding presence beyond Africa. Though we’re based in Port Harcourt, most of our clients are outside the city, which shows the reach we’ve built through consistent quality and innovation.
We’re also exploring new ventures in Lagos and Abuja as fresh extensions of this vision. The goal has never been to just build a business—it’s to build an idea: that good work starts with clarity, purpose, and meaningful effort.
The Bigger Picture
Reading the Tribune feature reminded me that this journey mirrors that of many young Nigerians who are reshaping what success looks like. We’re doing it through creativity, honesty, consistency, and a refusal to settle for less than excellence.
From Ibadan to Port Harcourt, and with eyes set beyond Africa, I’m reminded daily that when vision meets effort, even small beginnings can grow into something remarkable.
So here’s to the next chapter—more clarity, more impact, and more meaningful work.
You can read the full Tribune feature here.
I remain your BrandCore Strategist, as always!
What has your entrepreneurship journey taught you? I’d love to hear your story. Send an email to meetme@simeontaiwo.com.
