Brand Clarity Workbook

Everyone is looking for quality, but they end up buying clarity. People only buy the clarity in how you communicate the problem you’re solving, the value you’re bringing, and how you want to be perceived and remembered. These are the things that increase your worth as an individual or as a business.

Any aspect of who you are or what you do that is not clear to people can keep your brand performance poor for as long as possible. This is why clarity is important. Your business/platform can never grow beyond the level of clarity you have gained, and with which you communicate its value.

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AUTHOR

Simeon Taiwo is a brand consultant, specialized in creating authentic, mission-driven, and successful brands. He works regularly with industry professionals & organisations in the tech & knowledge-based sectors to build integrated brand solutions around their platforms, products & services. He’s a certified brand strategist, data analyst and management consultant.

Simeon is the founder of Clarylife Global – a leading brand development and web development agency in Port Harcourt, Nigeria. In close to a decade of work with hundreds of business leaders, executives, and industry experts, Simeon has gained a solid reputation of always bringing absolute clarity to every corporate/personal brand he works on.

Simeon is happily married to his wife, Abisola Simeon, and they both have two adorable boys, Hallel & Zoe.

What people say about Simeon

Simeon Taiwo runs one of the most innovative and professional brand consulting agencies in Africa. Their works are not only top-notch; they are also beautiful. They listen to the client to have a good understanding of the client’s objective for seamless delivery. I recommend them to anyone who needs branding or web solutions of any kind. I guarantee that you will enjoy highly professional service at a reasonable cost.

Richard Chilee

I stumbled on one of Mr. Simeon’s Instagram posts, and it felt like he was addressing my pain point. At the time, I was struggling with how to position my brand and incorporate systems and structure into all that I was doing. When I reached out to him, he asked me some questions that helped me reevaluate my core and thinking. My sessions with him were hit after hit because he always gave me uncommon value that I couldn’t get anywhere else.

Oyebola Omolola

I met Simeon when I lacked clarity. I didn’t know how to distinguish myself from others who were doing just what I was doing. So, I met Simeon with the goal of re-strategizing my brand communications, but he came from a whole different angle. He asked me some self-digging questions that helped me reconnect to my core. From there, I found what I was looking for, which is my area of uniqueness and freshness in what I do. Simeon practically unlocked something within me, and I found my energy back in a whole new dimension.

Jane Chris Ezetah

I had a brand clarity session with Mr. Simeon some days ago. I got to a point where I needed to really speak with solid brand personnel to know what step to take next, and he was the best person I could speak with. That session was all I needed. Mr. Simeon opened my eyes to aspects I wasn’t even thinking about, and that set me on the right path. I immediately knew what to do and how to go about it. Thank you so much for proposing practical solutions to my brand identity worries. I’m immensely grateful. He basically helped refine my message and equipped me with the tools and “know-how” needed to project it.

Mary Ogundimu

It was the gradual increase in my level of clarity that turned me from a skill hawker into an established authority in my niche as a brand expert. And I can tell you categorically that the pathway to gaining clarity is not random or haphazard like most people paint it. There is a systematic approach to it. Download this workbook to learn this practical and fail-proof approach.