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People go about looking for quality, but in the end, they only buy clarity.

People only buy the clarity in your communication. In other words, they only buy the clarity in the perception you’re creating, the clarity of the problem you’re solving, and the clarity in the promise of value that you’re making.
These are the things that increase your worth as an individual or as a business. Any area of who you are or what you do, that is not clear to people, can keep your brand performance poor for as long as possible.
This is why clarity is important. Your business/platform can never grow beyond the level of clarity you have gained, and with which you communicate its value.

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